Your 12-Week D2C Growth Playbook: What to Do Next

You’ve got the strategies , now here’s how to put them into action.

Over the last 12 weeks, you’ve explored:

• 🚀 Campaign & segmentation ideas to boost conversions
• 🤖 Automations & AI to save time and scale
• 💬 Instagram & WhatsApp tools to improve engagement
• 📦 Pop-ups & exit strategies to recover sales
• 🛠 Support tactics that double as marketing

Here’s your next-step action plan to make these ideas work for your brand:

Step 1 , Pick 3 Quick Wins

Look back at the topics and choose 3 you can implement in the next 7 days , e.g.,

• Create a “welcome” WhatsApp flow for new customers
• Add a limited-time pop-up offer for first-time visitors
• Set up a segment for repeat customers and send them an exclusive drop

Step 2 , Build Your Evergreen Automations

From Week 4, 5, 6, 7 , identify flows that run on autopilot and keep bringing sales.
💡 Examples: abandoned cart recovery, post-purchase review request, win-back for inactive customers.

Step 3 , Optimise for Lifetime Value (LTV)

Use Week 8–10 insights to turn service conversations into repeat purchases.
Every solved query = an opportunity to upsell or cross-sell.

Step 4 , Test & Track

Run A/B tests for pop-ups, broadcasts, and replies.
Small tweaks in copy or timing can mean big jumps in conversion.

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💡 Pro Tip:

Implementing even half the strategies from the last 12 weeks can increase repeat sales by 15–25% in most D2C categories , without increasing ad spend.

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