Oftentimes, a customer browses your store, adds items to their cart, but then leaves without completing the purchase. It’s frustrating, right? You’ve done everything to entice them—beautiful products, easy navigation, discounts—but something still causes that abrupt abandonment. It’s not just you. According to studies, cart abandonment rates for e-commerce businesses can reach 70.19%. That’s a lot of lost opportunities!
This is where WhatsApp Shopping Cart feature can make a big difference. It allows you to improve the shopping process by providing customers with a seamless, familiar platform to browse, add products to their cart, and complete the purchase. By offering a smooth and personalized experience, you can not only reduce cart abandonment but also boost your sales and improve customer retention.
In this blog, we’ll explain how to use the WhatsApp Shopping Cart feature to solve these common e-commerce challenges and enhance your customer experience.
WhatsApp Shopping Cart is a feature that allows customers to add multiple products to a cart within a chat. This helps businesses create a smoother, more convenient shopping experience directly within WhatsApp, reducing friction in the purchasing process. The following is a list of its key benefits.
The WhatsApp Shopping Cart feature works smoothly by offering product details and then allowing customers to easily add multiple items, making the process much more engaging and faster. This is especially useful for e-commerce brands looking to boost conversions.
Zoko syncs your Shopify store with WhatsApp, enabling in-chat browsing, checkout, order tracking, and cart recovery, all easily and smoothly. Start your free trial with Zoko today!
Integrating the WhatsApp Shopping Cart feature brings several benefits to your business. It creates a direct line to your customers and simplifies the shopping experience.
By installing the WhatsApp Shopping Cart feature, you're meeting customers where they already spend their time. By offering a smooth path to checkout, you make it easier for them to follow through on their intent to buy.
Let’s understand how to set one up for your brand.
Setting up a WhatsApp Shopping Cart feature is a straightforward process, but you’ll need to make sure you have the correct tools and integrations in place. Here’s how you can get started:
Use Zoko’s smart CRM to track buyer behavior and send targeted offers. This ensures customers don’t abandon their carts and quickly move to make a purchase. Start your 7-day free trial of Zoko today!
Also Read: Automate Order Updates on WhatsApp
To make the most out of WhatsApp Shopping Cart feature, you should follow some key best practices. These tips will help ensure smooth transactions, better customer experiences, and improved sales.
Also read: Guide to Recovering Abandoned Carts on WhatsApp
Let’s look at examples of e-commerce brands that have benefited immensely from the WhatsApp Shopping Cart Feature.
WhatsApp isn’t just for chats; it's now a powerful sales channel. A great example is Animeal, India’s leading pet medicine retailer. By integrating Zoko’s WhatsApp Catalog and Shopping Cart, Animeal transformed conversations into high-converting sales journeys and added ₹1 million in revenue within just 3 months.
Here are the key highlights of how Animeal used Zoko effectively.
Animeal’s case shows just how powerful WhatsApp’s Shopping Cart and Zoko’s platform can be when used together.
The WhatsApp Shopping Cart feature is a powerful tool for engaging customers and boosting sales by streamlining the shopping process. By integrating it into your business, you can provide a personalized, efficient shopping experience that keeps customers coming back.
Combined with automated sales and support workflows, Zoko empowers you to manage orders, collect payments, share product catalogs, offer real-time support, and close sales, all within WhatsApp. No redirects—all smooth, high-converting conversations.
Ready to turn WhatsApp into a revenue-driving sales engine? Start your 7-day free trial with Zoko today and experience the power of a purpose-built e-commerce solution designed for WhatsApp
Choose a plan that suits your business:
Don’t miss the chance to build stronger customer relationships, increase conversions, and grow your business, all through WhatsApp. Contact us today and start your Zoko journey!
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1. Explanation of how WhatsApp shopping carts enhance customer experience by allowing in-app browsing and ordering.
2. Overview of the benefits for businesses, including streamlined order management and reduced errors.
1. Download and install WhatsApp Business App.
2. Verify your business phone number and complete the business profile setup.
1. Navigate to 'Settings' - 'Business Settings' and then select 'Catalog'.
2. Add product details including images, names, descriptions, and prices.
3. Save the catalog and ensure it is regularly updated with current product information.
1. Access the cart settings from the 'Catalog' menu.
2. Learn how to turn the cart feature on or off and understand the 24-hour update reflection period.
1. Explore integration options like WhatsApp Business API for custom platforms.
2. Consider platforms such as Shopify with WhatsApp Chat & Notifications app or WooCommerce with WP WhatsApp Chat.
1. Implement automated messages for order confirmations and cart reminders using tools like WATI or Respond.io.
2. Enable quick replies for common queries to improve customer service.
1. Conduct test orders to verify product links and cart functionality.
2. Utilize various channels to promote your WhatsApp shopping cart, such as social media, website, and QR codes.
1. Recap of how effectively using the WhatsApp shopping cart feature can enhance business operations and customer satisfaction.
2. Encouragement to consistently update and maintain catalog information to ensure ongoing success.
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