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Your answers should sell, not just inform.
Every pre-purchase question is a buying signal.
If you can answer quickly and persuasively, you’ll turn hesitation into action.
Here are the 10 most common questions in D2C , and how to answer them so customers feel confident hitting “Buy Now.”
Instead of just saying “Yes,” guide them to the right choice.
📌 Better answer:
“Based on what you’ve told me, this will work perfectly for [their use case]. Here’s why…”
Turn return policy into a confidence booster.
📌 Better answer:
“We offer a 7-day exchange guarantee , no questions asked. Most customers who swap sizes end up ordering again.”
Reduce uncertainty with real customer examples.
📌 Better answer:
“Our model is 5’7” and wears a Medium. Most customers your height and weight go for M , and they love the fit.”
Add urgency with clarity.
📌 Better answer:
“We can ship it today , you’ll have it in 2–4 days. Need it faster? We offer express delivery.”
Use it as a bridge to prepaid.
📌 Better answer:
“Yes , but if you prepay now, we’ll ship it priority + give you ₹50 off. Tap here to switch.”
Back it with proof, not claims.
📌 Better answer:
“We handmake each item in small batches using [material]. Over 2,000 happy customers have rated it 4.9/5.”
Redirect to higher value.
📌 Better answer:
“We don’t discount often, but we do have bundle offers where you save 15% instantly.”
Turn it into a mini-sales push.
📌 Better answer:
“Yes! We deliver to [city] all the time. If you order today, you’ll get it by [date].”
Position care as an easy part of the product experience.
📌 Better answer:
“It’s super low-maintenance , just [simple care instructions]. Most customers love how easy it is to maintain.”
Make it sound exciting, not complicated.
📌 Better answer:
“Yes! We can customise [options]. Most people love adding a personal touch , makes it even more special.”
Don’t wait for customers to ask these.
Build them into:
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