How to Share Facebook Page Product Links on WhatsApp

Both Facebook and WhatsApp are powerful platforms for eCommerce and business in general, offering a range of tools to help sellers expand their brands.

With billions of regular users on each platform and both owned by Meta, linking the two to grow your business is a great way to get the best of both worlds.

In this article, we’ll cover the different ways you can share and link Facebook page products in WhatsApp, plus how to publish your Facebook shop on WhatsApp.

Let’s dive in!

Share a Link to a Product Page on WhatsApp

You can share links to Facebook product pages to allow customers to explore your range of products without leaving WhatsApp. Before getting started, make sure Facebook and WhatsApp are both updated to the latest versions.

To link a Facebook product page in WhatsApp:

1. In the Facebook app, open the product page and tap the arrow icon and then tap More Options.
2. Tap the WhatsApp icon.
3. Select the contact or group you would like to share your product page with.
4. Tap the send button or Next.
5. Draft the message that your product page link will be attached to.
6. Tap the send icon.

Open and View Facebook Product Page Links in Whatsapp

WhatsApp is more popular than Facebook with over double the number of monthly active users. Since users can view Facebook products in WhatsApp without having a Facebook account, this allows businesses to focus on expanding their Facebook business on both platforms.

It’s not a bad idea to create a WhatsApp Business profile to showcase your products, but some sellers may prefer to focus on one or a few storefronts rather than many.

Once users tap your product page link in WhatsApp, they can:

• Explore other products and services that your shop offers by tapping the images in the Shop More section.
• Open your business profile by tapping on the business name for your shop.
• Send you a message to your Facebook shop through WhatsApp to ask about products they are interested in.

Publish Your Facebook Shop on WhatsApp

If you happen to have both a Facebook shop and a WhatsApp Business account you can publish your Facebook shop on WhatsApp to centralize your shop.

Once linked, customers can browse your Facebook shop’s products by clicking the shopping bag icon as they chat with your business on WhatsApp. Keep in mind that if you already have an existing WhatsApp catalog it will be replaced with your Facebook shop after you publish it on WhatsApp.

To publish your Facebook shop on WhatsApp:

1. Open your Commerce Manager.
2. Click on Settings.
3. Click on Business assets.
4. Under Ads and sales channels, click WhatsApp.
5. Click Add WhatsApp account, then click Confirm.
6. Enter or select the phone number associated with your WhatsApp Business account and click Connect.
7. Under Confirm primary contact method, select your preferred contact method and click Confirm.
8. Under Add WhatsApp Business account, toggle Use WhatsApp as a sales channel and click Confirm.

Your shop should now be visible on WhatsApp.

You can easily switch back to displaying your original WhatsApp catalog on your WhatsApp Business profile by removing your shop.

To remove your shop, simply navigate to Business assets as in step 3 above, and under Ads and sales channels, click WhatsApp. From there click Edit, set as Hidden, then Save.

Key Takeaways

And that’s how you share, link, and publish your Facebook products on WhatsApp! Thanks to the many integrations between Facebook and WhatsApp, you can get the best of both worlds by reaching customers on both platforms.

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Interested in learning more about how you can use WhatsApp to drive more sales for your business? Click here to find out!

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