Both Facebook and WhatsApp are powerful platforms for eCommerce and business in general, offering a range of tools to help sellers expand their brands.
With billions of regular users on each platform and both owned by Meta, linking the two to grow your business is a great way to get the best of both worlds.
In this article, we’ll cover the different ways you can share and link Facebook page products in WhatsApp, plus how to publish your Facebook shop on WhatsApp.
Let’s dive in!
You can share links to Facebook product pages to allow customers to explore your range of products without leaving WhatsApp. Before getting started, make sure Facebook and WhatsApp are both updated to the latest versions.
To link a Facebook product page in WhatsApp:
WhatsApp is more popular than Facebook with over double the number of monthly active users. Since users can view Facebook products in WhatsApp without having a Facebook account, this allows businesses to focus on expanding their Facebook business on both platforms.
It’s not a bad idea to create a WhatsApp Business profile to showcase your products, but some sellers may prefer to focus on one or a few storefronts rather than many.
Once users tap your product page link in WhatsApp, they can:
If you happen to have both a Facebook shop and a WhatsApp Business account you can publish your Facebook shop on WhatsApp to centralize your shop.
Once linked, customers can browse your Facebook shop’s products by clicking the shopping bag icon as they chat with your business on WhatsApp. Keep in mind that if you already have an existing WhatsApp catalog it will be replaced with your Facebook shop after you publish it on WhatsApp.
To publish your Facebook shop on WhatsApp:
Your shop should now be visible on WhatsApp.
You can easily switch back to displaying your original WhatsApp catalog on your WhatsApp Business profile by removing your shop.
To remove your shop, simply navigate to Business assets as in step 3 above, and under Ads and sales channels, click WhatsApp. From there click Edit, set as Hidden, then Save.
And that’s how you share, link, and publish your Facebook products on WhatsApp! Thanks to the many integrations between Facebook and WhatsApp, you can get the best of both worlds by reaching customers on both platforms.
Interested in learning more about how you can use WhatsApp to drive more sales for your business? Click here to find out!