Exit-Intent Pop-Ups: Your Last Chance to Save the Sale

When they’re about to leave, you’ve got one shot.

Most online shoppers leave without buying.
Exit-intent pop-ups , triggered when a user’s mouse moves toward the close tab or back button , give you one last chance to stop them.

Here’s how to make them work for D2C brands:

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1. Offer a Time-Sensitive Discount

📌 Example:
“Wait! Here’s 10% off if you complete your order in the next 15 minutes.”
⏳ Use urgency to make them reconsider leaving.

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2. Give Free Shipping Above a Threshold

📌 Example:
“You’re ₹200 away from free shipping. Add one more item and save ₹150 in shipping costs.”
This pushes them to add more to their cart instead of exiting.

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3. Capture WhatsApp for Recovery

📌 Example:
“Get 10% off , we’ll send your code on WhatsApp.”
Even if they don’t buy now, you can follow up later.

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4. Remind Them of a Key Product Benefit

📌 Example:
“Your skin deserves 100% natural care , made fresh, just for you.”
Sometimes reassurance is more effective than a discount.

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5. Offer a Surprise Freebie

📌 Example:
“Complete your order today and get a free travel-size [product name] with your purchase.”
Low-cost freebies can have high perceived value.

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💡 Pro Tip:

Test two different offers in your exit pop-ups , one discount-based, one value-based (like free shipping or a bonus gift). Often, value-based offers outperform discounts in protecting margins.

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