WhatsApp is no longer just a messaging app; its nearly 3 billion users make it a powerful channel for businesses to reach customers. For Shopify merchants and small-to-mid e-commerce brands, this reach offers both opportunity and urgency.
Traditional channels fall short: emails often go unopened, SMS feels impersonal, and social media depends on unpredictable algorithms. Merchants relying solely on these risk low engagement and lost revenue.
WhatsApp newsletters fix this. Delivered directly in chat, they’re personal, highly visible, and interactive. With the right tools, you can automate updates, track results, and connect newsletters seamlessly to your sales process.
This guide explores the best WhatsApp newsletter software for 2025, starting with Zoko, a solution built with Shopify merchants in mind.
At its core, WhatsApp newsletter software is a tool that allows businesses to send updates, promotions, and content to a large audience directly on WhatsApp. Instead of manually copying and pasting messages to hundreds of contacts, the software streamlines the process and adds functionality designed for marketing and sales.
Key capabilities include:
For a Shopify merchant, this means newsletters can do much more than just inform. They can trigger re-orders, confirm COD payments, recommend products, and recover abandoned carts, all inside WhatsApp.
Understanding these capabilities makes it easier to evaluate which software is the right fit for your business goals.
Running a newsletter through WhatsApp provides unique advantages over email, SMS, or social media. Here’s why it matters to merchants who want to grow conversions.
For Shopify merchants balancing marketing, sales, and support with limited resources, these benefits are the difference between scattered outreach and a structured, scalable customer communication system.
Here’s a detailed look at the top WhatsApp newsletter software in 2025.
Zoko is designed specifically for Shopify merchants and e-commerce businesses looking to turn WhatsApp into a complete growth channel. Unlike tools that focus only on newsletters, Zoko integrates directly with Shopify and Shiprocket to manage the entire sales process; from promotions to order confirmations.
Key features:
Best for: Shopify merchants who want more than newsletters, an end-to-end WhatsApp sales solution.
Pricing: Starts at INR 3,499/month for Starter with Plus, Elite, and Max tiers for scaling businesses.
G2 Rating: 4.5/5
Gallabox focuses on automation and engagement. It helps businesses send bulk newsletters, segment audiences, and recover abandoned carts with timely reminders. Its dashboard makes performance tracking simple, and interactive product catalogs improve the shopping experience.
Key Features
Best For
E-commerce or SMB brands that want WhatsApp marketing and conversational commerce with strong automation.
G2 Rating: 4.6/5
Chatfuel is an AI-driven platform that combines WhatsApp newsletters with automation. It integrates with Shopify and Instagram, making it a good option for businesses that operate across multiple channels.
Key Features
Best For
Merchants who want AI-powered automation across multiple channels without coding.
G2 Rating: 4.4/5
BotPenguin offers AI chatbots alongside newsletter features. It integrates with more than 60 platforms, including CRMs, to deliver personalized updates. It’s also attractive to startups, with a free plan available.
Key Features
Best For
Businesses seeking an affordable entry point with AI chatbot and multi-channel capabilities.
G2 Rating: 4.3/5
360dialog is known for simplicity and scalability. It enables large-scale bulk campaigns and integrates with CRM systems to create personalized customer journeys.
Key Features
Best For
Enterprises needing compliance-first, scalable bulk messaging with CRM connections.
G2 Rating: 4/5
Trengo is more of a unified communication platform that includes WhatsApp newsletters. It provides a centralized inbox for WhatsApp, email, and live chat, helping teams manage multiple channels without confusion.
Key Features
Best For
Businesses wanting to unify customer communication across multiple channels in one platform.
G2 Rating: 4.3/5
DoubleTick is an API and CRM platform that emphasizes trust with features like official green tick verification. It supports unlimited broadcasts, chatbots, and scheduled campaigns.
Key Features
Best For
Brands that prioritize trust and need high-scale campaigns with official verification.
G2 Rating: 4.8/5
Bird integrates WhatsApp newsletters with CRM and payment features. Its chatbots allow for rich customer interactions with product catalogs and payment buttons.
Key Features
Best For
Businesses needing strong CRM integration, in-chat payments, and global multi-channel messaging.
G2 Rating: 3.9/5
Kommunicate blends WhatsApp newsletters with automated support. It offers 24/7 chatbots and analytics to track customer engagement across campaigns.
Key Features
Best For
Customer-support–heavy businesses that also want to run WhatsApp campaigns.
G2 Rating: 4.8/5
Brevo is a broader marketing platform that supports WhatsApp newsletters via integrations. It’s an attractive choice for businesses already using Brevo for email or CRM.
Key Features
Best For
Companies that want WhatsApp as part of a broader multi-channel marketing stack.
G2 Rating: 4.5/5
Understand how you can choose the right partner among these.
With so many options, the right choice depends on your goals, resources, and existing systems. Here are three factors to consider:
By balancing these factors, you can find software that not only sends newsletters but also drives conversions.
For Shopify merchants and SMBs, WhatsApp newsletters are no longer optional. They offer a way to engage customers directly, cut through the noise of other platforms, and build loyalty with timely updates.
The best WhatsApp newsletter software goes beyond bulk messaging. It automates repetitive tasks, keeps campaigns compliant, and provides insights to improve strategy. Zoko stands out as it connects WhatsApp directly with Shopify and Shiprocket, combining newsletters with sales, COD, and automation in one platform.
With the right tool, WhatsApp can shift from being just another communication app to becoming the engine that powers your growth in 2025. Start a 7-day free trial with Zoko today!
WhatsApp newsletter software helps businesses send updates, promotions, and content to customers directly on WhatsApp. It automates bulk messaging, manages opt-ins, tracks campaign performance, and ensures compliance with WhatsApp Business API rules.
WhatsApp messages have open rates close to 98 percent, while email averages around 20 to 25 percent. This means your updates are more likely to be read and acted on when delivered through WhatsApp.
Yes. Small businesses often lack the resources to run complex marketing campaigns. WhatsApp newsletter software saves time by automating repetitive tasks, while providing a direct way to engage customers with offers, reminders, and updates.
For Shopify users, Zoko is the best WhatsApp newsletter software. It not only handles newsletters but also integrates with Shopify and Shiprocket, manages COD orders, automates workflows, and uses AI to personalize campaigns for higher conversions.
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