Have you ever wondered why customers browse products, like them, plan to buy later… and then forget? Many Shopify merchants face this every day. It feels frustrating when shoppers love your products but do not share them with friends or family.
A simple fix can help: making it easy for them to share this on WhatsApp directly from your store. Since WhatsApp is where people talk, recommend products, and make buying decisions, adding a share button gives your store a fast, friction-free way to spread the word.
In this blog, you will learn what a WhatsApp Share button is, why it matters, and the easiest ways to add it to your Shopify store.
Before adding it, it helps to know exactly what the WhatsApp Share button does. At its core, it allows customers to instantly share your product page with their contacts directly on WhatsApp.
Key points you need to know:
The WhatsApp Share button makes it easier for customers to spread your products inside their trusted network.
Before learning how to add it, let us see why enabling this feature on Shopify is so beneficial.
Also Read: WhatsApp Marketing: Share Product Images Effectively
Shoppers are already talking about products they like, and WhatsApp is often where those conversations happen. Allowing them to share this on WhatsApp instantly can multiply your visibility.
Here’s why it matters to your Shopify store:
Instead of relying entirely on ads, you get exposure from genuine customer conversations. When someone shares your product inside their WhatsApp groups or private chats, it reaches people who already trust that person.
Many shoppers find new brands through friends. When customers share your product link on WhatsApp, it feels more credible than an ad and encourages people to visit your store and explore the product themselves.
WhatsApp sharing taps into communication that is already happening. You do not need additional campaigns or budgets. It behaves like free marketing powered by your existing customers, giving you free visibility and warm leads.
People trust recommendations from people they know. When someone receives a product link directly from a friend, the intent to buy is naturally higher. This automatically raises buying intent and makes shoppers more confident about placing an order.
Most users browse and shop on their phones, and WhatsApp is their primary messaging channel. A one-tap share fits right into this behavior. It removes friction and encourages instant sharing the moment they like something in your store.
In COD-first markets, buyers often want reassurance from friends or family before placing an order. A WhatsApp Share button lets them forward the product instantly, get a quick “yes, go for it,” and complete the purchase without second-guessing.
Many families and friend groups make purchase decisions together. With a simple WhatsApp share, your products enter the group chat where people naturally vote, discuss, and place collective orders. This increases the chances of multi-item or multi-customer purchases.
Enabling WhatsApp sharing encourages genuine product recommendations and brings more shoppers through word-of-mouth.
Now that you know the benefits, let us explore the different ways to add this feature to Shopify.
Also Read: Creating and Managing WhatsApp Business Profile Categories
There are two ways to add a “Share this on WhatsApp” option to your Shopify store, depending on whether you prefer a complete WhatsApp-commerce solution or a basic share button. Below are the most accurate and reliable methods:
Zoko connects directly with Shopify and helps merchants sell and support customers through WhatsApp. As part of its WhatsApp commerce tools, Zoko enables product sharing inside WhatsApp conversations, allowing customers to quickly forward product links to their contacts.
Zoko does not insert a physical button into your Shopify theme. Instead, it enables WhatsApp-native sharing through its Shopify-integrated product catalog. This is ideal for merchants who want WhatsApp selling + support + sharing in one system.
Step-by-step to enable product sharing through Zoko:
Best for: Merchants who want WhatsApp selling, support, automation, and product sharing in one place.
Ready to get started? Book a demo with Zoko today!
Several Shopify apps can add a share button to your store. These apps offer visual controls, styling options, and placement customization.
Important: Only choose apps listed in Shopify’s official App Store.
Step-by-step guide:
Best for: Merchants who want a plug-and-play setup with no theme editing.
Both methods work well depending on your goals. If you want simple sharing, use an app. If you want WhatsApp selling, support, COD verification, Shiprocket integration, abandoned carts, and product sharing inside WhatsApp, Zoko gives you more complete functionality.
Adding a “share this on WhatsApp” button may seem like a small tweak, but it can make a real difference for Shopify merchants. It encourages personal recommendations, helps new buyers discover your store, and fits naturally into how shoppers already communicate.
If you’re looking for a complete WhatsApp‑commerce experience: sharing, chatting with customers, recovering abandoned carts, handling COD orders, and meaningful post‑purchase updates, Zoko gives you that in a plug‑and‑play way.
Zoko connects your Shopify store with WhatsApp, syncs your product catalog, and lets you engage and sell through WhatsApp as well as support your growing base of customers.
Experience Zoko’s WhatsApp commerce solution. Click here to know more.
Also, explore our pricing options and find the plan that works best for you.
Additionally, Zoko Flows is available for just INR 599/Month or $5.99/Month.
With Zoko’s affordable plans, you can scale your conversational commerce strategy at a pace that suits your business. Start your 7-day free trial today!
It means adding a button or link on your product pages that lets shoppers send your product link directly to contacts on WhatsApp with one tap. This gives friends or family of that shopper easy access to your product and store.
Yes. On mobile, it opens the WhatsApp app so the user can choose recipients from their contact list. On the desktop it opens WhatsApp Web with the message ready to be sent. The experience works best on mobile, since most WhatsApp use happens there.
No, the button itself can be added at no cost (if you code it yourself) or via free/paid Shopify apps. What matters is picking the right method for your store. Using a tool like Zoko might involve a subscription, but gives more value than just a button.
Yes. When someone receives a product link from a friend, the trust level is higher than from an ad or random message. That often leads to quicker decision‑making and higher likelihood of purchase. It also helps increase visibility to new potential buyers via such shares.
Here are best practices:
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