Understanding the Structure of the Abandoned Cart Flow
As shown in the diagram above, the abandoned cart is triggered once a customer abandons a cart and the exit condition is set as “cart converted”, i.e. the flow is considered complete once the customer checks out the specific cart for which the flow is triggered. This flow is structured as follows:
(i) A The first template message is sent to the customer after the defined delay time from the entry trigger. Note that, delay time delays the next step in the flow.
(ii) If the customer does not check out his/her cart, the second template message will be sent after the defined delay time from the 1st message. The delay time ensures that customer gets enough time to check out their cart. Remember, if the customer checks out the cart at this stage, the exit condition would be met and hence the flow would be marked as complete.
(iii) If the customer still does not check out the cart, a third template message would be triggered. Post this the flow is marked as complete irrespective of the cart checkout status.