In this article aims to explore dynamic links, focusing on the "Any Link" option, and illustrate how users can leverage it to create user-friendly templates.

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What is a Dynamic Link?

Dynamic links are URLs that can adapt based on specific parameters or user attributes, unlike static links that lead all users to the same destination. They offer a personalized experience tailored to each user.

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The "Any Link" Dynamic Option:

The "Any Link" dynamic option allows users to generate personalized links within template messages. This option tailors destination URLs based on user interactions or attributes, enhancing user engagement and driving desired actions.

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Scenario 1:

Imagine you're selling products online and facing challenges with customers abandoning their shopping carts. You decide to send personalized template messages to recover abandoned carts, using the "Any Link" dynamic option. In this flow, the system automatically identifies abandoned checkouts through your Shopify store and generates unique URLs for each customer within the CTA button. When customers click on these CTA buttons, they are directed back to their abandoned carts on your Shopify store.

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System URL:  https://web3.api.zoko.io/v3/click?to=(Unique URLs for each customer’s)

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Automatically Picked Unique URL from the Shopify Store: https://pavels-shoe-store.myshopify.com/checkouts/ac/c1-7c55f9115840d970067ab77fd252ed33?key=35f87b0d28a7ce6e6c349bba5f74a65d&locale=en-IN

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Real URL in the CTA Button: https://web3.api.zoko.io/v3/click?to=https://pavels-shoe-store.myshopify.com/checkouts/ac/c1-7c55f9115840d970067ab77fd252ed33?key=35f87b0d28a7ce6e6c349bba5f74a65d&locale=en-IN

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Scenario 2:

Suppose you want to run a broadcast campaign for a new product launch or to target abandoned customers. Using a template with the "Any Link" dynamic option, you can send personalized messages with unique URLs to each customer. When customers click on the call-to-action (CTA) button containing the dynamic link, you can track their conversions. This enables you to monitor who clicked and made purchases, providing insights into the campaign's effectiveness. Refer to our article to understand better How Does Conversion Tracking Work.

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To Submit the template with a dynamic link: any link for approval:

1. Under New Template, select CTA buttons.

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2. From the dropdown, select Dynamic link: Any link.

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3. Type the Button display name.

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4. On the next page, add the unique link in the variable field. (You can add a sample link from your store just add a product to the cart and paste it here).

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5. Then, submit it for approval by clicking on Send for review.

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Keywords: CTA buttons, Dynamic link, Any link, Template.

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