When Schmancy began in 2013, the company’s vision was to provide small business owners with the high-quality, designer packaging to take their products to the next level. Packaging has been around for decades, but Schmancy focusses on providing start-ups and small businesses with the same level of packaging afforded to privileged brands… without the worry over minimum quantities. The company remains committed to providing thought fully designed packaging solutions which stand the test of time. Schmancy obsesses over quality and presentation because every brand deserves it.
Challenges
Finding the right packaging at the right quantities is a tough challenge for small businesses and startups alike. The task becomes far more complex when users face uncertainties over suppliers, pricing and turnaround times.
- Providing customers with the right quote requires a wide range of information: from basic details such as delivery address to files containing branding, artwork and more.
- For the best results, both parties should share and inform from the initial contact through to delivery.
- Schmancy prides itself on developing the perfect packaging from start-to-finish and communication is no exception.
- Schmancy needed a channel to achieve this, so turned to the experts at Zoko for support.

The Solution
Zoko identified WhatsApp as the perfect channel for a business like Schmancy as it supports long two-way interactions.
Typically, ordering customized packaging is preceded by a huge exchange of information. As well as sharing requirements, customers send images of options, check proofs and much more.
Instead of tracking down emails, Schmancy’s customers can get all the information they need in an easy-to-find location.
Because WhatsApp is used so widely and easily, it makes it quick and simple for Schmancy’s customers to place their order.
“Delivering designer packaging involves lots of back-and-forth. WhatsApp is best for that!.”
WhatsApp workseverywhere
Whether small business owners andstart ups are on the move, in the office or even at home, WhatsApp just works…For Schmancy and its customers, it’s the perfect way to stay informed. Whetherit’s placing a new order or adjusting an existing one, WhatsApp keeps Schmancyin the know.
Secure messaging customized to business’ needs
Now, Schmancy can reach out to its customers via WhatsApp, either individually or as a group. Unlike SMS, which is tied to a specific phone number, WhatsApp provides a branded business profile, rather than simply a string of digits.
Truly personal customer support
WhatsApp makes it possible for Schmancy to offer personalized customer support to their customers, thanks to automated messaging and chatbot capabilities. Now, when Schmancy launch new product lines or options, they can share details to their most relevant customers.
Free communications
Typically, Schmancy’s target customers, small businesses and start ups, are cost conscious. WhatsApp is free to use for customers, allowing Schmancy and its customers to communicate more freely, as well as effectively. As well as strengthening customer relationships, it allows for much quicker problem solving.

Zoko - Better Packaging Business on WhatsApp
Like thousands of businesses already, Schmancy manages all of its WhatsApp communications via the easy-to-use Zoko platform.
Zoko makes it easy for businesses todo sales, marketing and customer support on WhatsApp with features including:
- In-chat buttons
- Chat Routing
- WhatsApp chatbots
Discover what Zoko can do for your business by starting a trial today! Book a demo with our friendly team - https://calendly.com/zoko/demo