SaffronStays unlocks the gates of otherwise inaccessible private vacation homes to families looking for holidays that extended beyond checklists of must-sees and must-dos. They meet the needs of both, Home Owners and Guests. Owners who have gorgeous homes that need to be maintained and, guests who are looking for the reliability of hotel services in the luxury of a private serviced home; often a short getaway that fits into a busy schedule.
Challenges
Devendra Parulekar, the co-founder of SaffronStays says that the typical Indian family, on an average, has a hundred questions answered before the book a private vacation home for that perfect holiday
- For a family booking a vacation home, involves getting a lot of questions answered. SaffonStays needed a conversational channel
- Any tool or channel should enable the same level of service across SaffronStays’ different departments - Sales, Marketing, the Host/Concierge at the villa and After-Sales.
- A family or group holiday meant everyone in the group, needed to have information like house rules, driving directions, dinner menus etc. seamlessly delivered to them.
Insights for better business decisions
Deven says that he delivers the “luxury of certainty.” WhatsApp API enabled tools by Zoko play a small but significant part in delivering that.
“The way they did it was incredible, amazing and without fault. Flawless.”
“WhatsApp me the...” - directions, dinner menu, house rules, links.....
Going on a group holiday meant there was critical information that needed to be shared equally and in real time with everyone in the group. No prizes for guessing what app was already on everyone’s phones. Ok, maybe not the baby....yet!
White glove service delivered on WhatsApp
SaffronStays’s customers always expected the premium personalized service on any channel that they chose to engage with. Zoko’s dashboard enabled customers to talk to any member of Saffron’s team through a single branded WhatsApp channel.
WhatsApp is great for “conversational” businesses.
How many people can fit on the sofa? How deep is the deep end of the pool, how late can I wake up and still see the “morning fog”? - These are essential answers any self respecting villa holiday maker may have. Finding them on websites can be a nightmare, but getting them directly from your concierge on WhatsApp? Well, that’s what Zoko’s powerful 2-way communication app can help you answer.
