MegaExams is the exams platform for teachers and educational organizations. They provide premium quality questions curated by experts, an easy to use exam creation interface to help teachers create high quality exams quickly. After the exam they provide students and teachers access to very usable, actionable insights with an objective to improve students' performance.
Challenges
MegaExams’ platform has helped teachers create and evaluate over a million exams. They wanted to take advantage of WhatsApp as a new channel for growth.
- How could MegaExams help more students practice questions.
- Students demanded a rich, persistent and “whenever-I-want” method of practicing.
- They did not want to download another app. They wanted to use something that was already on their phones
Insights for better business decisions
Zoko’s powerful and well documented API allows business to use WhatsApp at a large scale. Chatbots, Integrations with existing CRM’s, data collection via webhook’s etc. lend themselves well to automation.
“MegaExams uses the Zoko WhatsApp API to help students prepare for exams..”
API = Automation
MegaExams was able take their high quality question-and-answer bank and deliver it via Chatbots to their existing audience, via Zoko’s powerful WhatsApp API.
“Whenever-I-Want” is how customers choose to communicate
WhatsApp’s 24-hour “customer service” window meant that the power to engage, was in the hands of the Students. If they wanted to, they could start practicing questions and restart anytime they wished.
WhatsApp is highly engaging
Customer want to have conversations, just like they do with their friends. Over a 100K students have practiced questions on the MegaExams bot so far
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