Vegetables are ‘at their best’ for about 3 days, and then begin losing nutrition and taste. Sales during this small window underpins success.

While organic farming limits contamination from pesticides, issues like soil borne diseases, water contamination, poor handling and farming practices continue, resulting in food that’s less nutritious, tasty and safe. Urban farm, Gourmet Garden, set out to change that. Serving Bangalore and Chennai, the company offers the purest, freshest and tastiest vegetables, grown with great care in protected zero-contamination environments.

Challenges

Growing produce of the highest quality, however, is only worthwhile if customers take advantage of them.

• Vegetables are ‘at their best’ for approximately three days, after which they begin losing nutrition and taste. For food suppliers and growers, maximizing sales during this small window underpins success.containing branding, artwork and more.
• While social media and e-mails help spread the word on the latest products, the crowded nature of these channels means that crucial messages could be missed by loyal customers.
• Gourmet Garden recognized it needed to find another way of communicating with its most responsive customers in Bangalore and Chennai.

The Solution

After careful research, GourmetGarden found its best fit with WhatsApp, managed by the Zoko platform. Automated messaging allows the company to keep their customers informed on fresh fruit and vegetables currently held in stock via daily updates. Introducing WhatsApp, means customers in cities like Bangalore and Chennai have information literally at their fingertips. As well as placing orders, they can use the channel to get updates as well as handle customer service issues.

“Organic vegetables are ‘at their best’ for approximately three days, after which they begin losing nutrition and taste. For food suppliers and growers, maximizing sales during this small window underpins success. WhatsApp never lets us down.”

WhatsApp is perfect for the Last Mile

Whether customers are at work or play, in the heart of the city or in the outskirts, WhatsApp just works. As a channel, it has given Gourmet Garden and its customers, the perfect communication tool.  

High-efficiency communication

Thanks toWhatsApp’s automated messaging and chatbot capabilities, Gourmet Garden, can now reach out to its customers – either individually or as a group.

Effective promotion capabilities

Supporting text, image and video,WhatsApp allows Gourmet Garden to provide customer with engaging content highlighting stock availability.

Free communications

Social media is a crowded marketplace, with multiple companies competing for customer attention. OnWhatsApp, there are no ads or special deals to distract customers from their experience, meaning Gourmet Garden’s message is being received.

Zoko - Better fruits and vegetables on WhatsApp

Like thousands of businesses already, Gourmet Garden manages all of its WhatsApp communications via the easy-to-use Zoko platform.

Zoko makes it easy for businesses todo sales, marketing and customer support on WhatsApp with features including:

• In-chat buttons
• Chat Routing  
• WhatsApp chatbots

If you are in the reatil or grocery buisiness, discover what Zoko can do for your business by starting a today! Book a demo with our friendly team - https://calendly.com/zoko/demo

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